Summer Social Audience Spike For TV News
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This Week On The Measure:
- Big News Month Fuels Double-Digit Audience Growth
- CFB Watch-Time Win
- Lemonade Spurs Significant Purchase Intent
- Prime Video Is Consumers’ Go-To For Streaming Movies
- Black CTV Users More Action-Oriented After Ads
- This Week’s Free Report: State of Social H2 2024 Report, from Tubular
Big News Month Fuels Double-Digit Audience Growth
A big July news month fueled double-digit audience growth for TV news creators on social video. Tubular Labs data points to significant U.S. unique video viewer spikes across YouTube and Facebook for ABC News, Fox News, NBC News and more. [READ MORE]
College Football Flies To First By Watch-Time
College football’s first full weekend of action propels it to the No. 1 spot among most-watched programming, according to Inscape. It’s a precursor to fall’s typical football dominance once the NFL returns this coming week. [READ MORE]
Lemonade Spurs Significant Purchase Intent
iSpot Creative Assessment data shows that nearly 59% of consumers surveyed were “more” or “much more” likely to purchase insurance brand Lemonade’s services after watching its philanthropic “Join Now” ad this summer than they were prior to watching. [READ MORE]
Prime Video Is Consumers’ Go-To For Streaming Movies
New survey data from MX8 Labs shows what type of content consumers prefer on different streaming platforms. Prime Video was No. 1 for movies, with 64% of respondents ranking the service No. 1 in that category — though it was lower for original movies. [READ MORE]
Black CTV Users More Action-Oriented After Ads
LG Ad Solutions data reveals that Black CTV users are more likely to take actions and purchase after seeing streaming ads — with significantly higher shares of website visits, online searches and product purchases than CTV audience totals. [READ MORE]
This Week’s Free Report: Tubular’s State of Social H2 2024 Report
