Summer Of Sports In Full Swing
This week On The Measure:
- MLB, Tennis Action Hit With Audiences
- How Close Games ‘Defy Gravity’ For TV Ad Reach
- Mexico’s Presidential Candidates On Social Video
- Are Paramount+ and Peacock Complementary?
- Back-To-School TV Ad Season Heats Up?
- This Week’s Free Report, From iSpot: The Case for Precision in Modern Sports Measurement
MLB, Tennis Action Hit With TV Audiences
Baseball is connecting with audiences this summer, as MLB games swung to No. 1 by TV watch-time for July 1-7, according to Inscape. Sports scored overall on the week, as Wimbledon, Euro 2024 and Copa America were next in the ranking. [READ MORE]
How Close Games ‘Defy Gravity’ For TV Ad Reach
LSU and Iowa’s NCAA Women’s Tourney game showed how late-game ads benefit from close matchups. iSpot research reveals that brands with spots airing over the last few pods outperformed game averages, with 43 million more spot-level impressions. [READ MORE]
Mexico’s Presidential Candidates On Social Video
TikTok accounted for 75% of overall social video viewership about the 2024 Mexican election from June 2023 to June 2024, according to Tubular Labs. And while Claudia Sheinbaum won the most votes, Xóchitl Gálvez had the most views on social media. [READ MORE]
Are Paramount+ and Peacock Complementary Services?
Parrot Analytics data shows that both Paramount+ and Peacock count more than 50% of their audiences in the 15-31 age range, and both over-index with female viewers, from a content and audience demographic standpoint. [READ MORE]
Back-To-School TV Ad Season Heats Up?
LG Ad Solutions’ study found that 74% of parents conduct most back-to-school shopping in-store, with immediate product availability cited as the primary reason. [READ MORE]
This Week’s Free Report: Every Second Counts — The Case for Precision in Modern Sports Measurement
