Study: Women's Sports Fans Want Better TV Tune-In Info

Women's sports are seeing incredible growth in recent years. But there's still more room for that audience to increase, especially on TV. A recent report from Paramount Advertising shows that the biggest barrier to women's sports tune-in is simply that audiences don't know where to watch.

• Paramount's study reveals that not knowing where to watch is the top barrier for women's sports audiences, with 86% of fans saying they'd watch more if they knew where to tune in.
• While women's sports have seen significantly more exposure in recent years, a lot of games at both the college and pro level are relegated to times and networks/streaming services that lack the same promotion of marquee men's games.
• This dynamic could be changing soon, however: 95% of those surveyed by Paramount consider themselves either a "big" or "casual" fan of women's sports, which is a huge market for potential viewership that's still largely underserved – especially relative to men's sports.

Download the full report from Paramount Advertising today to learn more.