Streaming TV Preferred By Democrats, Republicans And Independents

Despite today's perceived political divisions, there are still things that unite much of the United States... including TV platform preference. Recent LG Ad Solutions research included in TVREV's Political Advertising on CTV report shows that no matter U.S. audiences' political stripe, streaming is still the preferred way to watch.

• 70% of independents surveyed preferred streaming (vs. cable/satellite/broadcast) if they had any preference at all – more than both Democrats (63%) and Republicans (57%). But all still leaned streaming.
• Preferences also differed by region, with the Southeast having the highest preference for streaming, at 74% across Democrats, independents and Republicans.
• Overall, 63% of audiences preferred streaming over cable/satellite/broadcast options, perhaps revealing a lot around how the 2024 U.S. election cycle's ad approach will look decidedly different han previous years.

[check out the full report on TVREV]