Streaming Promos Jockey For Position
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This Week On The Measure:
- The Streaming Promo Horse Race
- Pakman Gobbles Up Watch-Time
- 60% Of Smart TVs Solely Streamed Content In Q2
- How Do Audiences Like FAST Ad Breaks?
- Holiday Shopping Starting Earlier In 2024
- This Week’s Free Report: Q2 2024 TV Market Trends, From Inscape
The Streaming Promo Horse Race
Streaming services with ties to networks have used promo availability to their advantage, as iSpot data shows. Looking at streaming promo media value on linear TV since Q1 2023, Paramount+ and Disney+ have stayed ahead of the pack. [READ MORE]
Pakman Gobbles Up Watch-Time
Watch-time took off for progressive commentator David Pakman in Aug. 2024. Tubular Labs data reveals that U.S. YouTube and Facebook audiences tuned into 126% more minutes of “The David Pakman Show” month-over-month. [READ MORE]
60% Of Smart TVs Solely Streamed Content In Q2
A massive 60% of smart TVs only streamed content (never using traditional inputs) during Q2, as a new Inscape report shares. That was up nearly 2% quarter-over-quarter, and a much higher figure than smart TVs only watching via cable/satellite/OTA (4%). [READ MORE]
How Do Audiences Like FAST Ad Breaks?
Despite ads being part of the sales pitch, they’re still a tough sell on many FASTs, according to recent research from MX8 Labs. Across services, consumers deeming FAST ads “annoying” were about double those calling them “enjoyable.” [READ MORE]
Holiday Shopping Starting Earlier In 2024
LG Ad Solutions’ Season’s Streamings report unpacks holiday trends among CTV users — like how 60% of shoppers are starting before Thanksgiving this year (+25% vs. last year) and 37% are starting holiday shopping in October or earlier. [READ MORE]
This Week’s Free Report: Inscape’s Q2 TV Market Trends
