The 'Delivery Bowl': Staying On The Couch For SB LIX

Food delivery services are upping the ante in Super Bowl LIX, with Uber Eats and DoorDash each vying to captivate millions of viewers with high profile campaigns. We break down what each is up to below:

• Uber Eats returns for its fifth consecutive Big Game spot with a star-studded cast that includes Matthew McConaughey, Charli XCX and Martha Stewart, among other cameos. The 60-second ad aims to celebrate the deep-rooted connection–or conspiracy–between watching football and chowing down wings, while also leveraging celebrity appeal, a trending formula for engaging Super Bowl audiences, per iSpot.
• DoorDash, meanwhile, is looking to build on the momentum of its award-winning “DoorDash All the Ads” campaign. With a fresh 30-second spot for Super Bowl LIX aimed to promote its DashPass subscription service, featuring comedian Nate Bargatze. DoorDash's strategy is clear—leverage the Super Bowl's massive audience to drive awareness and growth of its premium offering.
• Heading into Super Sunday, both brands are betting on the Super Bowl's unparalleled audience reach, using high-profile campaigns that underscore the growing role of food delivery in game-day celebrations.

Be sure to check out more Super Bowl insights from iSpot and other Measure partners in our special Super Bowl feed.