Stacking Up Social Video's Top Political Creators

Audiences still receive plenty of political information from traditional news outlets across TV and print, as well as social video. But many individual creators also have big followings, as August audience ratings data from Tubular Labs reveals.

• Looking at top political creators (excluding traditional media) by unique U.S. video viewers across YouTube and Facebook, six of the top 10 were right-leaning, while four were left-leaning.
• This doesn't include either presidential candidate, who would both make the list, as shown below. President Trump had 21.9 million unique viewers in August, while Vice President Harris had 10.0 million.
• Of interest here too is that two of the creators – Benny Johnson and Dave Rubin, both of Tenet Media – were caught up in unwittingly spreading Russian propaganda through social videos.