Spotify Listener Increase Shows Kendrick's Advantage Over Drake

Who's winning the current beef between rap superstars Drake and Kendrick Lamar? If you're looking at total listeners on Spotify, Drake remains clearly in the lead given his long-standing pop appeal. However, since Kendrick Lamar's March 22 dig at Drake and J. Cole on "Like That," Kendrick's been the bigger beneficiary of the squabble.

• Data from Songtradr shows that since "Like That," Kendrick Lamar's global monthly Spotify listeners have risen by over 20.6% – while Drake's have actually decreased by more than 2.6%.
• Drake's added over half-a-million Instagram followers in the time since as well, while Kendrick's tacked on 1.5 million.
• In less than a week, one diss track from Kendrick, "Euphoria," has already amassed 43 million Spotify streams and sits in the 90th percentile of popularity among all songs on Spotify.