Spotify Dominates, Max Sees Growth: Earned Media Value Across Streaming Landscape

When it comes to Earned Media Value (EMV), no other music or video streamer holds a candle to what Spotify is raking in: According to a new report from CreatorIQ, creators generated a whopping $150.6 million EMV for the music service in October. 

• While that’s more than twice what the second-place brand received (Netflix, $60.8 million EMV), it was a 12% decrease from Spotify’s September EMV.
• Among the top ten music and video streaming services, Max ($16.3 million EMV) had the largest month-over-month increase, with EMV up 26% compared to September. 
• Food Network harnessed Instagram in particular to promote its programs on Max, with posts contributing a total $2.5 million EMV for HBO’s streaming service — a 39% month-over-month increase.

You can download CreatorIQ’s full October leaderboard for streaming brands here.