Sports Creator Adam Arroyo Tops U.S. Leagues In March
For the month, his unique U.S. audience surpassed the likes of the WWE, NFL, NBA, MLB and more.
Adam Arroyo may not be a household name just yet, but he’s certainly generating views at a rate to grab top U.S. sports publishers’ attention. According to data from Tubular Labs’ Audience Ratings:
- Arroyo’s sports-focused shorts (largely baseball-related) reached 28.3 million unique U.S. viewers across YouTube and Facebook in March 2025 – a 13% climb month-over-month, and a 53x increase from Sept. 2024, when he first started emerging on audience radars in a tangible way.
- Arroyo uploaded an impressive 539 YouTube videos in March, and nearly all of them ran for less than one minute. The baseball highlights niche doesn’t have a ton of competition, and he’s quickly risen to control that corner of YouTube, with 27 different March uploads generating 1 million or more views (with the top video tallying over 35 million).
- For the month, his unique U.S. audience surpassed the likes of the WWE (23.3 million), NFL (19.0 million), NBA (14.8 million), MLB (13.1 million) and more.
While volume isn’t the only reason for Arroyo’s rapid growth, the surge of shorts serves as one avenue for how smaller, independent creators can match up with larger entities.
