Sports Betting Grows National TV Ad Spend In U.S.
Sports betting is more prevalent than ever before in American history. With that comes lucrative partnerships with sportsbooks and new advertising revenue streams. The amount sportsbook brands have spent on national TV commercials annually has increased from $21.4 million in 2019 to $314.6 million in 2022 and sports betting ads have increased by more than threefold, according to data from iSpot.
Sports Betting Brands by Share of Household TV Ad Impressions in 2022