Spider-Man’s Popularity Is A Streaming Strength

Over the last three years, there have been 2.7 million YouTube video uploads related to Spider-Man, totaling over 189 billion views – according to Tubular Labs. And views for Spider-Man videos have topped 1.20 billion every week since Nov. 15-21, 2021 – peaking the first week of June 2023 at 2.34 billion (with reactions to Spider-Man: Across the Spider-Verse).

While Marvel and Sony contribute plenty of Spidey-related videos, a much larger share of views come from user-generated content, which speaks to the fan popularity of the character (especially among younger people). That’s something that bodes well for streaming services that pay for the rights to Spidey’s films… but it’s particularly important for Sony, which can use that growing interest in an already-popular character as a cash register.

[Read the full piece at TVREV]