Special Report: Subway Triples Reach With VIZIO Home Screen Sponsorship
Subway's VIZIO Ads campaign reached consumers as soon as they turned on their TV.
Amidst decreasing linear viewership, brands continue to shift budget to CTV — but marketers are still challenged with catching consumers before they dive into ad-free environments. VIZIO Ads recently released a new case study with Subway that showcases how incorporating CTV video with high-impact Home Screen TV placements can build incremental reach beyond linear TV campaigns.
By partnering with VIZIO, Subway saw quick gains in the incremental potential of streaming media alongside their linear TV campaign:
- VIZIO Ads’ measurement showed that Subway’s linear TV campaign reach was 32%.
- By adding CTV video and VIZIO Home Screen, Subway’s campaign reach skyrocketed to nearly 82% of VIZIO TVs — tripling the impact of its linear TV efforts alone.
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