Special Report: How DIGIORNO® Pizza Unlocked TikTok Campaign Measurement

To boost brand awareness and loyalty, DIGIORNO® Pizza and its creator agency, Reach Agency, worked with TikTokers like Kyle Exum (@kyleexum), Erin Robinson (@erinrobinson), and Adam Shi (@adamsheey) to develop a dynamic campaign hyping the brand’s frozen pizzas. The playful, creator-led initiative, which saw participants prep DIGIORNO pizzas while dancing to “DiGiorno Made Us Do It,” an original song by Kyle, tested the first use of a custom soundtrack on TikTok for a NESTLÉ brand.

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