Special Report: Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them

One of the most powerful benefits of more accurate TV audience data is the ability to poke holes in conventional wisdom.

The more that improved data can correct long-held misconceptions about TV viewership and advertising, the more opportunities there are to reduce waste, increase efficiency, and generate overall better results.

With that goal in mind, VIZIO recently focused our Inscape ACR data and analysis capabilities on one of the biggest and most expensive TV advertising sectors there is — football.

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