Special Report: Social Video Funnel Optimization: Your Educational Guide to Success

Ever feel like social video investments win you a spike in viewership but tying results to conversions or brand preference is overwhelming? The vast, evolving universe of social can be difficult for marketers to harness and drive measurable results. Likewise, the end goal isn’t always surface-level success, such as likes & views. There are a variety of different results a marketer would want to drive within each unique phase of the marketing funnel.

Each stage of the funnel has unique objectives and key measurements to ensure an optimal funnel. We will dive into stage-specific goals and accompanying measurements for marketers to deploy.

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