Disney Junior Video Growth Ramps Up Kids Entertainment Competition
Ms. Rachel earned 1.9 billion U.S. minutes watched across YouTube and Facebook (making her the number 1 among all creators)
Tubular Labs recently released viewership trends for the kids entertainment category from its Audience Ratings product for December 2023, including highlights around how top kids creators and media companies are still finding areas for growth on social video platforms.
Key insights from Tubular include:
- Ms. Rachel earned 1.9 billion U.S. minutes watched across YouTube and Facebook (making her the number 1 among all creators), though that was down 9% month-over-month.
- Disney Junior grew minutes watched by 41% month-over-month, to 1.1 billion – its highest levels since Jan. 2023, while it jumped squarely into second place by minutes watched among U.S. kids entertainment creators.
- Toys and Colors (up 6%) and Cocomelon - Nursery Rhymes (up 19%) also showed significant month-over-month watch-time growth in December, as more children were likely at home during parts of the holiday season.
