Social Super Bowl

This week's newsletter is sponsored by:

This Week On The Measure: 

• Social Video's 'Super' Success
• Mission Impossible’s High-Volume Pre-Game
• TSwift A Super Motivator For 25-to-34s
• Jeep Sees Success With Ford
• This Week’s Free Report: The Measure & MX8 Labs’ 2024 Streaming Platform Study

Social Video's 'Super' Success

Brands and creators alike flocked to TikTok on Super Bowl Sunday, as Tubular Labs data shows. U.S. videos earned over 600 million Super Bowl-related views on game day alone, after netting 1.4 billion in lead-up to the game. [READ MORE]

Mission Impossible’s High-Volume Pre-Game

Tom Cruise and a big pregame spot fueled a Super Bowl win for Mission: Impossible — The Final Reckoning, according to new data from MarketCast. The film generated 50K mentions on social media in the 15 minutes after airing, which made it the No. 1 spot by a large margin. [READ MORE] 

TSwift A Super Motivator For 25-to-34 Year-Olds

Taylor Swift was a Super Bowl interest driver for 25-to-34 year-olds, according to a survey from The Measure conducted in partnership with MX8 Labs before the Super Bowl, with 39% of that age cohort saying she influenced their interest  in the game. [READ MORE]

Jeep Sees Success With Ford

While many brands went for the laughs in their Super Bowl LIX ads, Jeep took a heartfelt, narrative approach with its two minute spot starring Harrison Ford. Per iSpot data, Jeep's ad ranked No. 18 for likeability out of all Super Bowl ads, scoring 9% above the norm. [READ MORE]

This Week’s Free Report: 2024 Streaming Platform Study, From The Measure and MX8 Labs