SNL50's Social Video Success Sets Sights On A Billion Views

Saturday Night Live's big 50th anniversary weekend extravaganza has already been a welcome shot in the arm for the long-running NBC comedy show. Data from Tubular Labs reveals that in the last seven days (Feb. 12-18), SNL-related videos have generated nearly 400 million views on TikTok alone.

• Other platforms have generated nearly 130 million views in the same timeframe, showing just how high the interest is across various age groups (with TiTok skewing younger than what's thought to be the typical SNL audience).
• Peacock has been the top TikTok creator for SNL-related videos, with 48.3 million views on 27 uploads (with a significant portion of views coming from Saturday night's concert event).
• Gute Movies – which typically has a relatively small audience on TikTok – actually has the top SNL-related video in the timeframe, with Will Ferrell and Ana Gasteyer's performance of Kendrick Lamar's "Not Like Us" (since removed).

This is just scratching the surface on the insights around SNL50 on social video. Get in touch with an analyst at The Measure today to learn more.