SNL Heats Up, Even With Limited Election Content
Year-over-year, SNL is up 54.5% in terms of unique viewers.
While election years typically draw in viewership for Saturday Night Live, the long-running NBC comedy giant is already pulling in eyeballs online without leaning too heavily on election themes just yet. Data from Tubular Labs Audience Ratings revealed:
- SNL’s unique U.S. audience across Facebook and YouTube rose by 24% month-over-month, to 23.8 million in April – good for 24th among all domestic media & entertainment creators.
- Year-over-year, SNL is up 54.5% in terms of unique viewers. And though political content is certainly present, the bigger draw last month for social video viewership has been specific guests like Ryan Gosling and Caitlin Clark.
- Gosling, in particular, was a hit while appearing in seven of the show’s 10 most-seen YouTube videos in April – led by the Beavis and Butthead sketch, which also has a bit of a political bend. Clark’s rebuttal to Weekend Update host Michael Che also scored with audiences, as SNL’s No. 6 YouTube video of the month.
- To coincide with the increased viewership (and minutes watched), SNL’s also been able to monetize content with sponsors, including T-Mobile. Chloe Fineman’s work with the wireless brand accounted for two of SNL’s top three Facebook videos by views last month.
