Snap Back to Reality?

The writer’s strike means there’s a fleeting number of scripted programs on TV right now, which could have brands looking for more reality TV advertising opportunities.

Data from iSpot reveals reality TV’s share of household ad impressions dating back to last July, and the summer is poised for another uptick. On a monthly basis, reality programming is one of the top 2-3 show genres by TV ad impressions delivered.

• Reality been sitting at over 12.5% of TV ad impressions every month since February 2023, and that's before the usual summer uptick with the TV season wrapped up and sports limited to golf, racing and tennis on the weekends and more regionally-focused MLB games.