Smart TV Audiences Are Hungry For Native Apps

Smart TV interfaces have improved by leaps and bounds over the last few years, making the home screen the primary entry point for consumer content decisions. 

• With the continued rise of streaming – which according to Inscape’s new Q3 2023 Market Trends Report accounts for nearly 55.9% of consumers' share of viewing time – there has been a venerable explosion of smart TV apps that funnel a diverse amount of content to viewers.
• Inscape notes that since Q4 2021, the average number of apps used per smart TV has doubled, with viewers in Q3 2023 using an average of 5.4.
• Even compared to a few quarters ago, smart TV owners are using one more native app than they were before.