Skin Care's Super Start To 2024 TV Advertising

The skin & foot care sector is among the largest on TV in terms of both national TV ad reach and spend, and despite recent declines from pandemic highs, this year has seen a potential bounceback coming – according to data from iSpot's new industry report.

Some of the biggest findings:

• Boosted in part by the NFL Playoffs and Super Bowl, skin & foot care brands are already well ahead of last year's pace both in terms of TV ad impressions and est. national TV ad spend in 2024.
• In 2023, Spanish-language TV ad impressions for skin & foot care brands actually surged 33.4% year-over-year.
• Broadcast networks continue accounting for a large share of skin & foot care TV ad impressions, as CBS, ABC and NBC alone combined to deliver over 26% of reach from Jan. 1, 2023-Feb. 29, 2024.