Shortened Grey's Anatomy Season 20 Makes Ad Attention Gains

After wrapping up its 20th season on TV, you'd think Grey's Anatomy was all out of ways to find success. But apparently not, as data from iSpot shows the long-running drama managed to earn greater average ad attention during season 20 than it had during the previous two seasons.

• Ads appearing during live airings of Grey's Anatomy season 20 on ABC had average attention 16% above the norm for those placements, according to iSpot.
• The last two seasons were just 4% above the norm, though were also full seasons (compared to the 10 episodes that ran this spring from Mar. 14-May 30.
• Since Mar. 14, ABC's primetime slate saw just three live programs deliver more than 2 billion household TV ad impressions – American Idol, 9-1-1 and Grey's Anatomy. Grey's and 9-1-1 both saw 16% higher attention than the norm in that stretch, while Idol was 10% above.