Shoppable Ad Survey: 70% Of Consumers Would Use Wish List Directly On TV

Shoppable ads are continuing to grow as a way for brands to reduce the distance between messaging exposure and purchases, and with those changes, consumer appetite for these ads continue to shift as well.

LG Ad Solutions' recent study – The Shoppable Ad Report: 2025 And Beyond – takes stock of the current shoppable marketplace and quantifies consumer feelings about how they interact with shoppable advertising. One of the biggest takeaways: How viewers are open to actually interacting with products via their TVs:

• 47% of those surveyed said they liked interactive TV ads – which means 53% don't; though adults 18-to-34 also liked interactive ads 21% more than the overall average (indicating it's still a valuable investment with that audience).
• 70% are open to saving products to a wish list directly on their TV, which cuts out the need for additional steps like scanning a QR code, saving a code, searching for the product via mobile device while watching/later.
• Speaking of QR codes: 62% are open to scanning one to check out on a mobile device, and 67% are open to sending a text for more info or a discount code; showing that the majority of consumers want to use mobile to interact with brands and ads.

Check out the full report from LG Ad Solutions for more on the current state of the shoppable advertising environment.