Scoring With Incremental Ad Reach

A new announcement from Fubo shows how much sports will remain an enormous part of ad decision-making, even as audiences migrate to streaming environments.

Fubo is now partnering with iSpot to support connected TV measurement, quantifying ad impressions delivered to incremental households beyond linear TV (plus person-level estimates for co-viewing). Key there is the role iSpot will play identifying the incremental reach of Fubo programming. An iSpot study found that on average, 40% of ad impressions served on Fubo reached incremental households unreached on linear. [Read more on TVREV]