ROI Is Accelerating As Brands Invest More in Creator Marketing

Over the last few years, creator marketing has transformed the way brands engage with consumers. As the market matures, many brands are increasing their investment — because it works: CreatorIQ’s fifth annual State of Creator Marketing Report reveals 94% of surveyed organizations reported that creator content generates more ROI than traditional digital advertising, a 20 percentage point increase from 2023. 

• Since 2021, there’s been a 143% increase in average creator marketing spend. Numbers are even bigger for enterprise organizations, which are reporting an average $1.7 million investment this year alone. 
• 74% of organizations overall say they’re increasing their investment in creator marketing year-over-year, up from 55% in 2023 and the most significant jump since CreatorIQ’s first study in 2020.
• 78% of organizations expect to invest more in creator marketing over the next two years. 

For more insights around the current creator marketing landscape, download CreatorIQ’s full report here.