Rocket Records Consumer Intent Win Among Super Bowl Spots

With 2025's "Buy-Now Bowl" promoting immediate action for consumers to purchase goods/services after seeing Super Bowl ads, you could argue that purchase and visit intent has never been more important for advertisers.

iSpot's annual Super Bowl TV transparency report showcases some of the Big Game's big intent winners, led by Rocket.

• Rocket's "Own The Dream" spurred an all-time high 22% higher purchase/visit intent vs. the category norm, as the spot scored particularly strong marks for relevance among those surveyed.
• The narrative of the ad – being able to control how you pursue your own concept of the American Dream – resonated most with consumers, who also found the ad heartfelt and inspiring.
• Many of the other top-performing spots by intent utilized humor to encourage immediate consumer action; in part making this Rocket spot stand out even more during the always-crowded Super Bowl.

Download iSpot's full report today, and get in touch with an analyst at The Measure to learn more about the data.