Retail Trends: Personalized Communication Key Selling Point for Consumers
Marigold's Retail Forecast report illuminates the consumer trends and behaviors that retailers need to be aware of for 2023.
With today’s economic uncertainty, it’s more important than ever for retailers to keep their customers engaged even as marketing budgets tighten. But it’s not always clear what consumers want and need — which is why Marigold recently released its Retail Forecast: The 2023 Consumer Trends Index, surfacing key insights for what retail marketers should be focused on in the upcoming year.
One big trend: Consumers are savvy and are looking for personalized communication and high-quality customer service. For example:
- 49% of global consumers are frustrated with irrelevant content from brands.
- 42% felt frustration about messages from brands that don’t reflect their wants or needs.
- 25% of shoppers discontinued their relationship with a brand because of poor customer service, a 9% increase since 2022.
For more insights, download the full report.