Ram Trucks Tops iSpot's Ranking of Most-Seen Auto TV Ads

Ram Trucks is squeezing the last bit of fun out of summer with its ad highlighting the features of the Ram 1500 pickup truck. The spot increased national TV ad impressions 16.2% week-over-week, taking first place on iSpot's latest ranking of the most-seen auto ads on TV.

• According to iSpot’s Creative Assessment, the Ram Trucks commercial had an 87% brand match (the percentage of survey respondents who remembered it was a Ram Trucks ad after watching it), above the recent automaker industry norm of 77%.
• Chevrolet took second place with "Build," which received 305.2 million national TV ad impressions. Much of that was driven by news programming: CNN (29.7 million) and MSNBC (28.7 million) led for impression-driving networks, while top programs included Good Morning America (9.1 million), Dateline (8.7 million), CNN News Central (6.3 million) and CNN Primetime (6 million).
• Hyundai was the only week-over-week ranking newcomer, landing at No. 3 with 216.5 million national TV ad impressions for a "Getaway Sales Event" spot.