Product Quality Top of Mind for Creators When Partnering With Brands
84% of creators say they won’t work with a brand that has poor quality offerings, even if compensation was high, per a CreatorIQ report.
The biggest factor cited by creators when it comes to working with a brand isn’t, as you may assume, the money. Instead, product quality is of the utmost importance, as CreatorIQ’s 2024 State of Creator Marketing report reveals.
- 84% of creators say they won’t work with a brand that has poor quality offerings, even if compensation was high.
- Product quality is the top determinate about brand partnerships, cited by 33% of creators. Brand values rank second (23%), followed by compensation (16%).
- Nearly all (99%) of creators care about creative control when working with brands, highlighting a core desire for integrity and authenticity.
For more insights around the creator marketing landscape, download CreatorIQ’s report here.
