Primetime TV's Peak Performers For Ad Attention

Primetime TV nets big audiences, but do programs also garner significant attention? Data from iSpot's Q1 transparency report showcases which primetime programs received the most attention over the year's first three months, relative to expected norms in the timeslot.

• Wheel of Fortune doesn't typically air in primetime on its first run, but the long-time TV staple has a second life as an attention winner in primetime on Game Show Network – where it earned 40% higher attention than the primetime norm in Q1.
• Tentpole events like The Oscars and NFL are pricey to advertise against due to large audiences, but the attention also lives up, as both were among the top five primetime programs by attention index.
• Spanish-language programming shouldn't be overlooked in primetime either, as Exatlón Estados Unidos: All-Stars made the cut with 22% higher attention than the primetime norm.