Primetime Ad Minutes Still Climbing For Top TV Networks

Even as TV viewership continually shifts to disparate streaming services and alternative dayparts, there’s still a premium on primetime programming — as you’ll likely hear repeatedly during Upfronts.

Perhaps as a result, ad time has kept climbing in primetime in the January through April timeframe. TVREV analyzed data from iSpot looking at primetime TV ad minutes in January through April over the last six years, and ad minutes are up significantly for the Big Four networks and ESPN, both year-over-year and compared to 2018.

The chart below looks at those five networks (ABC, CBS, FOX, ESPN, NBC) by yearly primetime TV ad minutes. [Read the full piece at TVREV]