Popeyes And The New Chicken Sandwich Wars

If you feel like you've seen more chicken sandwich ads lately, you're not alone. Popeyes is pushing new chicken sandwich menu items right now, and they're far from the only ones, as AdAge details.

Using data from iSpot, AdAge spotlights how competitors are spending on chicken sandwiches this year. Arby's has increased its est. national TV ad spend on chicken sandwiches from $1 million last year to $11.3 million this year, while Panera Bread has jumped from $4.3 million to $25.5 million so far. Meanwhile, brands like McDonald's and Burger King have decreased est. national TV ad spend on chicken sandwiches year-over-year by comparison.

Popeyes' new Thanksgiving-centric spot can be viewed below.