PopCorners’ First Super Bowl Spot is 'Breaking Good'

PopCorners makes its Super Bowl debut this year with a spot based on Breaking Bad and its stars, Bryan Cranston and Aaron Paul. Using the hit show is working for consumers before the game. iSpot Creative Assessment Survey data shows the commercial is garnering 13% more attention than the norm for candy and snack ads in the last 90 days, and is also 13% more likeable than the norm.

Seeing Walter White and Jesse Pinkman again appears to be resonating with audiences – and is their favorite aspect of the spot. 47% of survey respondents shared that the “characters” (primarily White and Pinkman) were the Single Best Thing about the ad.