Polling YouTube's Election Night Winners
This week's newsletter is sponsored by:
This Week On The Measure:
- Politics Dominate U.S. Election Night On YouTube
- Macy’s, Consumer Cellular Make Big Moves
- Fox News Flew In Election Lead-Up
- Product Quality Biggest Factor For Creators
- Trump Stories Doubled Up Harris In October
- This Week’s Free Report, From LG Ads: The Inclusive Screen: Asian Americans
Politics Dominate U.S. Election Night On YouTube
Election Night on YouTube leaned heavily on news & politics content, according to Tubular Labs data. U.S. news & politics videos generated 431 million views – and an average of nearly 20K views per video on the night (tops among all genres). [READ MORE]
Macy’s, Consumer Cellular Make Big Moves
iSpot’s list of top Q3 TV advertisers saw some significant shake-ups. Both Macy’s and Consumer Cellular soared 15 spots YoY, while other brands including JPMorgan Chase (+46 spots), Safelite (+31 spots) and Swiffer (+24 spots) also saw TV ad reach jump. [READ MORE]
Fox News Flew In Election Lead-Up
In the home stretch before the election, Fox News programs such as America’s Newsroom, Fox & Friends, America Reports and The Ingraham Angle all made week-over-week gains in Inscape’s watch-time rankings. [READ MORE]
Product Quality Biggest Factor For Creators
New data from CreatorIQ shows that 84% of creators said they won’t work with a brand that has poor quality offerings, even if compensation was high. Product quality was No. 1 for brand partnerships as well. [READ MORE]
Trump Stories Doubled Up Harris In October
Chartbeat shares that it tracked the publication of 90.9K Donald Trump-focused articles in October, versus 44.5K that were Kamala Harris-focused. That discrepancy helped fuel 4 times more people reading 10+ Trump articles across the month than those who read 10+ articles about Harris. [READ MORE]
This Week’s Free Report, From LG Ads: The Inclusive Screen: Asian Americans
