Peacock Powers Up Earned Media Value With Olympics
Peacock’s June EMV of $30.9 million represented a 48% month-over-month increase, per CreatorIQ.
CreatorIQ’s June analysis of the streaming video landscape reveals that Peacock was the only service that saw month-over-month growth in Earned Media Value (EMV), largely thanks to social momentum around the 2024 Paris Olympics. EMV is CreatorIQ’s metric for quantifying the estimated value of consumer engagement with digital earned media.
- Peacock’s June EMV of $30.9 million represented a 48% month-over-month increase.
- TeamUSA social accounts generated $9.3 million EMV for Peacock.
- Impressions and engagements were also up month-over-month, with increases of 71% and 124%, respectively.
