Panda Express Breaks Through With Top TV Ad In Early 2023

iSpot's recent video ad spotlight report recapping the first four months of 2023 honored 25 commercials across a variety of industries, from quick-serve restaurants, to automotive brands, insurance and more. But it was Panda Express that achieved the biggest breakthrough with its "Fire Kissed" spot. Panda Express paired music against yummy food visuals to net 80% Brand Recognition and 79% Positive Purchase Intent, while also garnering 12% more Attention than the norm for the category, and 14% more Likeability.

More from the report:

• Eight of the top 25 were Super Bowl adjacent (either in-game ads, pre/post game, or teasers).
• Food close-ups and dogs were some of the common “cheats” employed to spark viewer Curiosity.
• Six of the top 25 Breakthrough ads did in fact, convey a sense of Corporate Responsibility to the audience.