THE MEASURE (Page 6)

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College Football Propels ABC to No. 1 on TV Network Ranking

College Football Propels ABC to No. 1 on TV Network Ranking

ABC captured an 8.38% viewership share across August 26 through September 1, per Inscape.

Lemonade Giveback Spurs Positive Consumer Purchase Intent

Lemonade Giveback Spurs Positive Consumer Purchase Intent

Corporate philanthropy can entice consumers to buy products and services. One recent example? Lemonade's online-only "Join Now" ad, which focuses on the brand's giveback program. Creative assessment data from iSpot shows the spot generated the most positive purchase intent of any insurance ad appearing

CTV Users Starting Holiday Shopping Earlier Than Last Year

CTV Users Starting Holiday Shopping Earlier Than Last Year

While holiday shopping ads seemingly arrive earlier each year, brands' advanced efforts are backed up by consumer behaviors. Data from LG Ad Solutions' new report, Season's Streamings, unpacks holiday trends among CTV users – and found that shopping is happening much earlier this year than last. * 60%

Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum

CREATOR ECONOMY

Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum

CreatorIQ examined the social metrics and Earned Media Value around celebrity-backed haircare brands.

Big News Month Fuels Double-Digit Audience Growth

CREATOR ECONOMY

Big News Month Fuels Double-Digit Audience Growth

Major items like the Donald Trump assassination attempt, Joe Biden not pursuing reelection and the Olympics powered double-digit audience growth for the likes of ABC News, Fox News, NBC News, CNN and MSNBC.

Data: Consumers’ Preferred Content Across Streaming Platforms

Data: Consumers’ Preferred Content Across Streaming Platforms

A survey from MX8 Labs reveals that Prime Video ranks highest for movies, while Netflix and Hulu are neck-and-neck for original series.

SEC, Big Ten Set To Dominate CFB Viewing Share

The Measure Newsletter

SEC, Big Ten Set To Dominate CFB Viewing Share

This week's newsletter is sponsored by: This Week On The Measure: * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From

Realignment Moves 6 of 15 Most-Watched Teams To New Conferences

Realignment Moves 6 of 15 Most-Watched Teams To New Conferences

College football conference consolidation is set to have a major impact on TV audiences, as we already started digging into with iSpot data this week. Why such a shift for leagues like the SEC and Big Ten specifically? Many teams on the move were among the sport's most-watched.

NBC Continues Winning Streak for TV Network Watch-Time

NBC Continues Winning Streak for TV Network Watch-Time

NBC captured 6.45% of TV watch-time across Aug. 19-25, per Inscape.

Zendaya Lends Demand Lift To Movies, Shows

Zendaya Lends Demand Lift To Movies, Shows

The following is a selection from Brandon Katz of Parrot Analytics. Parrot Analytics recently analyzed U.S. demand for A-lister Zendaya alongside demand for her most recent projects, showing a compelling pattern. Zendaya not only consistently outperforms the average demand for shows/movies/talent, but is also part of correlated

Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience

Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience

Conference realignment has been shifting college sports (and particularly college football) on its axis for much of the last two decades. But recent expansion moves by the Big Ten and SEC have not just added members, but also rapidly consolidated college football's audience inside the walls of the

Capgemini's Daniel Yogesh Pattappa and Amy Alba sit down with The Measure during Cannes 2024.

Meet Capgemini's Amy Alba and Daniel Yogesh Pattappa

We recently caught up with Amy Alba and Daniel Yogesh Pattappa from Capgemini.

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

With retailers already fully into the swing of holiday ad plans, iSpot recently looked at which retail ads were driving the most positive purchase intent – surveyed consumers indicated they were "more" or "much more" likely to buy the product after seeing the spot – since April 1.

Target Gained Significant Streaming TV Ad Reach Share In Q2

Target Gained Significant Streaming TV Ad Reach Share In Q2

iSpot's recent look at department store shifts in streaming TV ad share of voice shows the dynamic nature of ad approaches as streaming continues growing. Particularly for Target, the analysis reveals a fundamental adjustment in how the brand approaches streaming. * After being much more focused – by SOV – on

LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads

LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads

69% of LGBTQ+ consumers are more likely to try a grocery or household item from a brand known for supporting the community.

Are Streaming Shows Catering Too Much To Gen Z Audiences?

Are Streaming Shows Catering Too Much To Gen Z Audiences?

The following is a selection from Brandon Katz of Parrot Analytics. Top TV shows are appealing primarily to Gen Z audiences, according to data from Parrot Analytics. From Jan. 1-Aug. 8, nine of the 10 most in-demand shows worldwide (excluding Japanese and kids animation) were resonating most with audiences ages

Olympics Are Over, But NBC Remains No. 1 for TV Network Watch-Time

Olympics Are Over, But NBC Remains No. 1 for TV Network Watch-Time

NBC had a 6.59% viewership share across Aug. 12-18, per Inscape.

ABC News’ Unique Audience Soars On Social

CREATOR ECONOMY

ABC News’ Unique Audience Soars On Social

ABC News’ reach increased 56% month-over-month, and was by far its highest monthly total in the last year.

Olympics Fuels Another Surge in Peacock’s Earned Media Value

CREATOR ECONOMY

Olympics Fuels Another Surge in Peacock’s Earned Media Value

Olympics action on social media helped Peacock jump up the ranking of video streaming services, increasing its Earned Media Value (EMV) by 55% from June to July. In total, the NBCU-owned platform racked up $53.1 million in EMV across the month. A few more insights from CreatorIQ revealing just

Olympics Data: Instagram Wins Gold on Social Media

CREATOR ECONOMY

Olympics Data: Instagram Wins Gold on Social Media

Olympics-related posts on Instagram generated an impressive $1.2 billion in Earned Media Value, per CreatorIQ.

Crest Cleans Up On Streaming, Linear TV

Crest Cleans Up On Streaming, Linear TV

Consumers aren't just watching national linear TV, and it's become essential for brands to find audiences on streaming platforms as well. Some brands prioritize streaming more than others. But at times, the biggest advertisers on linear are even more bought into streaming – as competitive ad impressions