TV Audience

Do Cable News Viewers Still Care About Trump's Indictments?

So far, arraignment days have seen more cable news tune-in than indictment days, per Inscape.

TV Audience

CBS Leads TV Network Ranking for Live Watch-Time

The network captured 6.49% of all live, linear minutes watched Aug. 14-20.

TV

VIZIO Case Study Shows How CPG Ad Campaign For CTV Was Credited With Driving 15.4% Sales Lift Increase

Several key factors contributed to these results: * Penetration: New buyers who hadn't previously engaged with the brand's products within the 12 months preceding the campaign accounted for nearly half of the sales lift, highlighting VIZIO's ability to reach, engage, and influence an untapped audience.

MUSIC

How Taco Bell Spices Up Their TV Ads With Music Choices

Songtradr data reveals how the brand uses a melodic blend of genres and artists to resonate with youthful audiences

TV

Time Zone Challenges Of The Women's World Cup

With the 2023 Women's World Cup hosted by Australia and New Zealand, time zone issues were a major challenge as Fox had to balance reasonable match times with when U.S. TV audiences could actually tune in. iSpot's new report recapping the event shares more. * While

Streaming

To Binge Or Not To Binge: Streamers Adjust TV Show Approach

The following is a selection from Brandon Katz of Parrot Analytics. From the start of 2020 through July 30, 2023, Parrot Analytics examined the changes in both supply and demand shares for various release strategies among the 50 most popular streaming original series in the U.S. What they found

TV Audience

CBS, NBC Lead for TV Network Watch-Time

CBS moves from second to first place week-over-week with 6.57% of minutes watched, per Inscape.

CREATOR ECONOMY

Night Time Scrollers Are Sweet Spot For News Publishers

As part of its H2 2023 Social Video Trends Report, Tubular Labs is taking a closer look into what’s keeping the attention of viewers on social media. Particularly for news creators, it can be challenging to push past the 24-hour news cycle, but digging into trends from the first

TV

Chevy Again Leads iSpot's Ranking of Most-Seen Auto TV Ads

A Silverado ad racked up 295.5 million national TV ad impressions

TV

Dupixent Dominates Pharma TV Ad Impressions SOV in July

The brand racked up 2.6 billion TV ad impressions with an SOV of 5.07% for the month.

Streaming

Netflix, Narnia Bet On Brains Behind Barbie

The following is a selection from Brandon Katz of Parrot Analytics. When looking at the global average and peak demand of the previous three Narnia films over the last 12 months, per Parrot Analytics, we largely see diminishing returns that suggests the franchise has not exactly been the most enduring

TV

Automaker TV Ad Spend Continues Summer Slump

The industry spent an estimated $90.2 million on national TV ads during the month.

MUSIC

Jain's 'Makeba' Gets Second Wind

"Makeba" by Jain was released over eight years ago with minimal success initially. But thanks to use on TikTok, the song resurfaced in late 2022/early 2023, and hit global music charts this summer – as Tubular Labs' new half-year report digs into more. * The newfound success of

TV Audience

NFL, ‘AGT’ Help NBC Snag Top Spot For TV Network Watch-Time

The network had a 6.61% viewership share for July 31 through August 6.

TV

July's Top Rx Brands by TV Ad Spend

Skyrizi leads for the second month in a row, spending an estimated $23.2 million on national TV ads.

MUSIC

Barbie Drives Music Affinity With Chevy

Barbie's brand play with Chevy.

CREATOR ECONOMY

ChatGPT's Social Video Story

ChatGPT has been a major topic of discussion on every medium this year, including TikTok. Data from Tubular Labs' new half-year report reveals which video categories are getting the most views around ChatGPT – a list led by entrepreneurship & financial freedom (30%) and school videos (24%). * Among all TikTok

MUSIC

The Sound of Ram Trucks

Highlighting Ram's sonic identity with its TV ads.

TV

Chevy Continues to Lead iSpot's Ranking of Most-Seen Auto TV Ads

A spot for the Trax received 346.6 million national TV ad impressions

TV Audience

Women's World Cup Viewership Trends: Group Stage, Part 2

With insights from Inscape.

CREATOR ECONOMY

So, Longer Is Better? (On TikTok)

Where short-form video has become a dominating format to drive engagement, Tubular data shows longer cuts of content can go the distance.

TV

How Ashley Furniture Boosted Foot Traffic Using VIZIO Home Screen Ads

VIZIO's Home Screen drove over 57% of Ashley Furniture's in-store visits credited to its CTV campaign.

SPORTS

Big 12 Expansion Doesn't Provide TV Boost, As Much As Keeps Pace

Realistically, it’s hard to see how adding Colorado, (and hypothetically) Arizona, Arizona State and Utah does much more for the conference in terms of increasing per-team value for media rights. Moreso, this just pushes the overall payout higher via more inventory and the potential addition of a bigger draw

MARKETING

How Media Brands and Publishers Win New Subscribers With Email Newsletters

Data from Marigold highlights the best ways publishers can use email newsletters to win and retain readers.

MUSIC

TikTok Music Trends: July 2023 — Taylor’s Version

How music elevates UGC on social, and how brands can activate it.