SPORTS

What Do Avid NFL Audiences Watch In The Offseason?

Advertising during NFL games isn't for every brand. And for brands looking to reach avid (those that watched at least 18 hours of regular season games last season) NFL viewers, there are much more cost-efficient options available in the offseason – as a new advanced audiences report from iSpot

CREATOR ECONOMY

Podcasts Utilize Social Video To Earn Lengthy Watchtime

Tubular Labs data reveals an increasing number of podcasters are publishing long portions of episodes or entire episodes altogether

TV ADVERTISING

Ads With a Brand, Product Focus Drive Highest Intent With High-Income Audiences

An iSpot analysis discovered that ads with a clear brand and/or product focus drove the most positive purchase intent among high-income viewers.

TV ADVERTISING

Tax Season Starts Early For TurboTax This Year

TurboTax typically sits out ads from June-December and concentrates its TV focus on Jan.-April (May during peak COVID years). But this year, they're putting significant focus on fall advertising (and even have a new spot already with Adam Devine), as data from iSpot details. * The brand'

TV Audience

Weather Channel Back Among Most-Watched TV Networks

The Weather Channel captured a 2.34% viewership share across Oct. 7-13, per Inscape.

SPORTS

College Football Makes Gains On ABC, Even With Fewer Ads

College football's ad footprint has grown this fall on ABC, as games have managed to increase reach (and associated est. national TV ad spend) despite fewer ad minutes year-over-year. iSpot data dives in further below: * Household TV ad impressions for college football games on ABC grew by 0.

CREATOR ECONOMY

Trump Bump Or Simply A Trending Topic?

While the "Trump Bump" may have waned for media, the former president remains a major topic of discussion among U.S. content creators. Tubular Labs data shows the top U.S. creators by YouTube video views about Donald Trump over the last 30 days (Sept. 10-Oct. 9, 2024)

Streaming

Why Do Hispanic Audiences Prefer Streaming?

Hispanic audiences are a large portion of U.S. TV viewing, with their own preferences and motivations for how they tune in. LG Ad Solutions set out to quantify what Hispanic audiences watch and why in part two of its new report series, The Inclusive Screen. * In the report, LG

CREATOR ECONOMY

ROI Is Accelerating As Brands Invest More in Creator Marketing

A new study from CreatorIQ reveals that 94% of organizations reported that creator content generates more ROI than traditional digital advertising.

The Measure Newsletter

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

This week's newsletter is sponsored by: This Week On The Measure:  * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers

Truthset

Truthset Founder & CEO Scott McKinley Fresh Off A $5M Series A

The Measure sat down with Truthset Founder & CEO Scott McKinley for an exclusive interview that dives into the origin of the company, and what the future has in store.

CREATOR ECONOMY

Who's Making The Biggest News On YouTube Recently?

In the lead-up to November's U.S. presidential election, interest in news content is high. But which creators are leading the way there on YouTube? Tubular Labs data shows the top domestic news & politics creators by views over the last 30 days. * MSNBC leads the way with

TV Audience

SNF Helps NBC Claim No. 1 on TV Network Ranking

NBC captured an 8.91% viewership share across Sept. 30-Oct. 6, per Inscape.

MARKETING

Discount Codes Most Likely to Inspire Purchases

According to Wunderkind’s 2024 Consumer Insights Report, discount codes are the most likely to persuade, as cited by 54% of surveyed consumers.

Streaming

Smaller TV Show Genres Growing On Streaming

The following is a selection from Brandon Katz of Parrot Analytics. While drama's long been the most popular genre for shows on streaming services, smaller genres are starting to grab a large share of demand. Data from Parrot Analytics breaks down the quarterly shifts by share of top

TV Measurement

Direct-to-Consumer Apps Captured Only 13% of Streaming Time in Q2

As part of its Q2 TV Market Trends report, Inscape examined the share of time spent streaming across traditional publishers with direct-to-consumer apps vs. those that are streaming-first/program aggregator services. To put it simply, the streaming-first publishers are crushing it.  * Over 87% of the time spent streaming in Q2

Mobile

Mobile Leads The Way Again By Share Of Q3 Pageviews

If you're publishing content online, there's an extremely high chance – at least 69%, depending on the region – that it's being accessed via mobile. Chartbeat's Q3 global audience insights dive into last quarter's traffic trends, including notes on the global strength

CREATOR ECONOMY

Creator Marketing Insights: The Streaming Winners of H1 2024

Peacock racked up $128.6 million in Earned Media Value during H1 2024, per a CreatorIQ analysis.

The Measure Newsletter

How Do Social Video’s Top Political Creators Shake Out?

This week's newsletter is sponsored by: This Week On The Measure:  * Social Video’s Top Political Creators * Netflix’s Earned Media Value Moves * Smart TV’s Q2 Streaming Surge * Rx Brands’ TV Ad Reach Rises * Zendaya Lends Demand Lift To Movies, Shows * This Week’s Free Report: 2024

CREATOR ECONOMY

66% Of Advertisers Eye Spend Increase On Social

Optimism varies by industry across various advertising channels, though digital – social, digital display, CTV – all seem to have a lot of momentum right now, at least according to data in Mediaocean's 2024 H2 Market Report. * Those surveyed responded to questions around which media channels they expected to increase,

CREATOR ECONOMY

Stacking Up Social Video's Top Political Creators

Audiences still receive plenty of political information from traditional news outlets across TV and print, as well as social video. But many individual creators also have big followings, as August audience ratings data from Tubular Labs reveals. * Looking at top political creators (excluding traditional media) by unique U.S. video

TV Audience

Hurricane Helene Coverage Propels Weather Channel Into Top 10 TV Networks

Hurricane Helene prompted enough tune-in for The Weather Channel to thrust it into the ranking at No. 8 with a 1.77% viewership share.

TV ADVERTISING

Rx Brands Increasing TV Ad Spend, Impressions In 2024

The pharmaceutical industry has made gains on national linear TV this year, as a new report from iSpot showcases. From January through August, iSpot data shows that est. national linear TV ad spend rose by 8.1% year-over-year for prescription drug brands. * Along with spend increasing, TV ad reach also

CREATOR ECONOMY

BetterHelp's Big Summer For YouTub Sponsorship

For many, summer presents a lot more time to watch online videos – especially on YouTube. With that in mind, we took a look at which brands had the most sponsored video views on the platform this summer, thanks to data from Tubular Labs. Scope is limited to sponsored videos from

MARKETING

Which Advertising Channels Most Influence Purchase Decisions?

YouTube wins overall, but TikTok leads for the youngest consumers.