THE MEASURE (Page 3)

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Banking & Payments' Big TV Ad Reach Bump

Banking & Payments' Big TV Ad Reach Bump

The banking & payment industry – which includes banks and credit card companies – saw a significant year-over-year jump in TV ad reach during Q3, according to data from iSpot. * Banking & payment brands' household TV ad impressions grew by 19.89% year-over-year in Q3, with the industry rising by eight

Trump Engagement Soared As Election Night Wore On

Trump Engagement Soared As Election Night Wore On

After the dust settled on Election Day in the U.S., Chartbeat shared interesting trends around article engagement for Donald Trump and Kamala Harris. While Trump was seeing far more articles in the lead-up, engagement with coverage seemed to level out in the early hours of Election Day, according to

70% Of Asian CTV Users Will Likely Cycle Through Streaming Apps

70% Of Asian CTV Users Will Likely Cycle Through Streaming Apps

LG Ad Solutions' Inclusive Screen: Asian Americans report explores key TV trends for that audience – in particular around streaming behaviors. One of the biggest findings was that 70% of Asian American CTV users are likely to cycle through paid streaming apps. * That figure was 14% higher than the total

Creator Marketing Spotlight: Celsius Powers Up Earned Media Value

CREATOR ECONOMY

Creator Marketing Spotlight: Celsius Powers Up Earned Media Value

Last year, energy drink Celsius raked in nearly $200 million in Earned Media Value, per CreatorIQ.

Streaming Services Want More Global Content For Gen Z

Streaming Services Want More Global Content For Gen Z

The following is a selection from Brandon Katz of Parrot Analytics. Anime's popularity comes in part from its global foothold with Gen Z audiences, and it's part of a larger future-focused strategy aimed at more globally-resonant content aimed at those younger viewers – as Parrot Analytics points

Polling YouTube's Election Night Winners

The Measure Newsletter

Polling YouTube's Election Night Winners

This week's newsletter is sponsored by: This Week On The Measure: * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s

Counterprogramming Election Night TV Ad Reach Winners

Counterprogramming Election Night TV Ad Reach Winners

Many eyeballs were locked on news during Election Night, but they weren't limited to those shows either. Counterprogramming that had nothing to do with politics still delivered significant household TV ad reach in primetime, as data from iSpot reveals. * The Big Bang Theory reruns on TBS delivered 3.

Politics Dominate U.S. Election Night On YouTube

Politics Dominate U.S. Election Night On YouTube

Top U.S. videos from Nov. 5-6 on YouTube were all election-focused, as data from Tubular Labs showcases. The top 12 U.S. videos by views all revolved around Election Night, as did 16 of the top 20 – led by NBC News' live election results board (16.9 million

Macy's, Consumer Cellular Make Big Q3 TV Ad Reach Gains

Macy's, Consumer Cellular Make Big Q3 TV Ad Reach Gains

Q3 TV advertising data from iSpot reveals the top brands by share of household TV ad impressions – and the biggest movers year-over-year. While the most-seen brands can appear relatively static near the top, Q3 2024 also featured a lot of movement, especially in the No. 11-20 range. * Progressive leapt over

Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share

Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share

Thanks largely to the 2024 World Series plus football, Fox claims first place on Inscape's ranking for Oct. 28-Nov. 3.

October Trump Articles Double Up Harris Stories

October Trump Articles Double Up Harris Stories

According to recent Chartbeat research around reader behaviors, 2 million people read 10 or more articles about Donald Trump in October – four times the number that read 10 or more articles about Kamala Harris. Why? Well, there's more to it (and more to these audience behaviors beyond just

Views For News Lean On Trump In Election Lead-Up

Views For News Lean On Trump In Election Lead-Up

The "Trump Bump" may have subsided, but the former president is still a major factor in news video views, as data from Tubular Labs showed in October 2024. U.S. news & politics media creators generated 2.6 billion views on YouTube during the month, with Trump delivering

POTUS Candidates Go Head-To-Head On Podcasts

CREATOR ECONOMY

POTUS Candidates Go Head-To-Head On Podcasts

Along with battleground states, today's election process also features battleground podcasts. In advance of Election Day, Vice President Kamala Harris appeared on Call Her Daddy, while former president Donald Trump recently spoke to Joe Rogan. Data from Tubular Labs looks at how those appearances performed on social video.

Product Quality Top of Mind for Creators When Partnering With Brands

CREATOR ECONOMY

Product Quality Top of Mind for Creators When Partnering With Brands

84% of creators say they won’t work with a brand that has poor quality offerings, even if compensation was high, per a CreatorIQ report.

National Linear TV Ad Spend Spikes 12.52% In Q3 YoY

National Linear TV Ad Spend Spikes 12.52% In Q3 YoY

TV was in a state of upheaval during Q3 2023. But with production schedules back on track in 2024 following last year's work stoppages (plus the Olympics, of course), national linear TV saw major gains in estimated ad spend – according to data from iSpot. * Premium Q3 events like

Netflix's Streaming Originals Dominance Sees Incursions In Q3

Netflix's Streaming Originals Dominance Sees Incursions In Q3

The following is a selection from Brandon Katz of Parrot Analytics. Netflix has long been king of the streaming originals market, but Q3 data from Parrot Analytics shows how competitors have started to steal some of that spotlight by share of global streaming premieres. * In Q4 2023, Netflix accounted for

CBS Leads TV Network Ranking With an 8.94% Viewership Share

CBS Leads TV Network Ranking With an 8.94% Viewership Share

Thanks largely to NFL games, CBS takes first place on Inscape's ranking of most-watched TV networks for Oct. 21-27.

Bad Bunny's Big Reach

CREATOR ECONOMY

Bad Bunny's Big Reach

Bad Bunny's a record-setting recording artist, was Billboard's top artist of the year in 2022, and now, may potentially play a key role in this year's U.S. Presidential Election. In response to negative remarks about Puerto Rico during Donald Trump's Sunday

TVs Saw an Average of 45 Democrat Ads in September

TVs Saw an Average of 45 Democrat Ads in September

An Inscape analysis reveals that Democrat ad frequency surged in September while Republican frequency remained steady month-over-month.

Political CTV Ad Impressions Surged by 489% in September

Political CTV Ad Impressions Surged by 489% in September

A Madhive analysis reveals how political ad budgets are being deployed across the country.

Hulu Sees 66% Growth in Earned Media Value

CREATOR ECONOMY

Hulu Sees 66% Growth in Earned Media Value

Reality series “The Secret Lives of Mormon Wives” helped Hulu increase its EMV from August to September, per CreatorIQ

34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu

34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu

Thats notably higher than the 26% of overall viewers, as revealed by an MX8 Labs study.

Just 56.9% Of Avid NFL Audiences Are Brand Loyalists

Understanding what avid NFL viewers are watching is one part of optimizing TV ad spend around this cohort. But brands also benefit from understanding more about these consumers' shopping behaviors and how to better tailor messaging to this group. iSpot's new NFL advanced audiences report dive in

Wunderkind Powers 10-12% of Shinesty’s Revenue

Wunderkind Powers 10-12% of Shinesty’s Revenue

Shinesty leveraged Wunderkind's AI-driven identity resolution and triggered messaging to boost revenue.