TV ADVERTISING Are NFL-Themed TV Ads More Effective With NFL Fans? Utilizing NFL spokespeople is not a new concept during games. But given the price tags attached to many of these engagements, brands want to know if it's truly worth paying for the NFL sponsorship and/or famous face. iSpot Creative Assessment data would seem to indicate yes. * Looking
TV Audience Football Helps CBS Snag No. 1 on TV Network Ranking CBS rises from third to first place week-over-week, capturing an 8.53% viewership share, per Inscape.
CREATOR ECONOMY Creator Retention Key for Streamers’ Growth in Earned Media Value CreatorIQ’s new streaming report reveals that platforms grew EMV by 56% year-over-year in H1 2024.
Politics The Numbers Behind ABC's Livestream Debate Win Last week's debate was the first (and probably only) opportunity for voters to see U.S. Presidential candidates Donald Trump and Kamala Harris square off before Election Day. Tubular Labs data reveals social video trends coming out of the event. * The most-viewed YouTube video about the September 10
Politics Article Engagement Spikes For Harris, Trump Post-Debate Data from Chartbeat shows that engagement with articles featuring Donald Trump and Kamala Harris peaked the day after the U.S. presidential candidates' first debate on ABC. * On Sept. 11, articles featuring Trump collected 1.52 million engaged hours, while Harris was close behind with 1.45 million. * Engagement
TV Audience How FASTs Stack Up for Ad Experience and More In a world awash with endless entertainment options via streaming services, there’s something to be said about the traditional “lean-back” experience. That’s one of the reasons that FASTs (free ad-supported streaming TV) have steadily gained steam — viewers can take their hands off the proverbial wheel in terms of
TV Audience 30% of Sports Viewing Time Was Streamed in Q2 A Q2 analysis from Inscape reveals that live, linear content is increasingly being consumed via streaming, enabled by various smart TV apps that give access to what’s currently airing on broadcast and cable networks. Even sports and news — two of the only genres that still command large shares of
The Measure Newsletter There's No Debate: Football Is Back This week's newsletter is sponsored by: This Week On The Measure: * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?
SPORTS How Sports Betting TV Ads Stack Up Year-Over-Year As sportsbooks settle into a more established rhythm as national TV advertisers, signs of norms start to crop up. Recent data from iSpot shows that while the two giants of the industry – FanDuel and DraftKings – remain TV ad reach giants, smaller sportsbooks have also grabbed more ad impressions share of
Truthset Meet Truthset President Chip Russo We teamed with OpenAP and CIMM at Cannes on this exclusive video featuring Truthset President Chip Russo.
CREATOR ECONOMY Gaming Content's Steady Rise On YouTube Gaming content keeps gaining steam on YouTube, as data from Tubular Labs' new H2 social trends report showcases. Despite its long-term popularity on the platform, it appears there's still plenty of room to run as YouTube's gaming content continues to see views growth year-over-year. * Viewership
TV Measurement SNF Helps NBC Take No. 1 on TV Network Ranking NBC captured a 10.62% viewership share across Sept. 2-8, per Inscape.
Politics Streaming TV Preferred By Democrats, Republicans And Independents Despite today's perceived political divisions, there are still things that unite much of the United States... including TV platform preference. Recent LG Ad Solutions research included in TVREV's Political Advertising on CTV report shows that no matter U.S. audiences' political stripe, streaming is still
CREATOR ECONOMY Which TikTok Video Categories Are Seeing Major Audience Growth? Certain TikTok categories have been blowing up this year, as data from Tubular Labs' recent H2 trends report reveals. Understanding categories experiencing significant growth can help both publishers and brands direct investments according to hop into trends that maximize reach. * Beauty, already one of TikTok's top categories,
CREATOR ECONOMY Uploads For 30-60 Second YouTube Videos Up 39% YoY Even though short-form video content has been all the rage in recent years, other video lengths have found areas of growth. And as social video competes with traditional TV for eyeballs, audiences are seeking more substantial (longer) content on various platforms like YouTube – as data from Tubular Labs' new
Streaming TV Season Shrinkage Speeds Up For Networks The following is a selection from Brandon Katz of Parrot Analytics. From 2020 to 2024, the average season for U.S. network shows has declined by 33.3%, according to data from Parrot Analytics. While last year's work stoppages do play a significant role (this year's
TV Audience Data: Comedy Was King for Revry Viewers in Q2 Comedy content accounted for 38% of Revry’s total watch hours in Q2 2024
The Measure Newsletter Summer Social Audience Spike For TV News This week's newsletter is sponsored by: This Week On The Measure: * Big News Month Fuels Double-Digit Audience Growth * CFB Watch-Time Win * Lemonade Spurs Significant Purchase Intent * Prime Video Is Consumers’ Go-To For Streaming Movies * Black CTV Users More Action-Oriented After Ads * This Week’s Free Report: State of
TV Audience College Football Propels ABC to No. 1 on TV Network Ranking ABC captured an 8.38% viewership share across August 26 through September 1, per Inscape.
TV ADVERTISING Lemonade Giveback Spurs Positive Consumer Purchase Intent Corporate philanthropy can entice consumers to buy products and services. One recent example? Lemonade's online-only "Join Now" ad, which focuses on the brand's giveback program. Creative assessment data from iSpot shows the spot generated the most positive purchase intent of any insurance ad appearing
TV ADVERTISING CTV Users Starting Holiday Shopping Earlier Than Last Year While holiday shopping ads seemingly arrive earlier each year, brands' advanced efforts are backed up by consumer behaviors. Data from LG Ad Solutions' new report, Season's Streamings, unpacks holiday trends among CTV users – and found that shopping is happening much earlier this year than last. * 60%
CREATOR ECONOMY Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum CreatorIQ examined the social metrics and Earned Media Value around celebrity-backed haircare brands.
CREATOR ECONOMY Big News Month Fuels Double-Digit Audience Growth Major items like the Donald Trump assassination attempt, Joe Biden not pursuing reelection and the Olympics powered double-digit audience growth for the likes of ABC News, Fox News, NBC News, CNN and MSNBC.
TV Audience Data: Consumers’ Preferred Content Across Streaming Platforms A survey from MX8 Labs reveals that Prime Video ranks highest for movies, while Netflix and Hulu are neck-and-neck for original series.
The Measure Newsletter SEC, Big Ten Set To Dominate CFB Viewing Share This week's newsletter is sponsored by: This Week On The Measure: * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From