TV ADVERTISING

Are NFL-Themed TV Ads More Effective With NFL Fans?

Utilizing NFL spokespeople is not a new concept during games. But given the price tags attached to many of these engagements, brands want to know if it's truly worth paying for the NFL sponsorship and/or famous face. iSpot Creative Assessment data would seem to indicate yes. * Looking

TV Audience

Football Helps CBS Snag No. 1 on TV Network Ranking

CBS rises from third to first place week-over-week, capturing an 8.53% viewership share, per Inscape.

CREATOR ECONOMY

Creator Retention Key for Streamers’ Growth in Earned Media Value

CreatorIQ’s new streaming report reveals that platforms grew EMV by 56% year-over-year in H1 2024.

Politics

The Numbers Behind ABC's Livestream Debate Win

Last week's debate was the first (and probably only) opportunity for voters to see U.S. Presidential candidates Donald Trump and Kamala Harris square off before Election Day. Tubular Labs data reveals social video trends coming out of the event. * The most-viewed YouTube video about the September 10

Politics

Article Engagement Spikes For Harris, Trump Post-Debate

Data from Chartbeat shows that engagement with articles featuring Donald Trump and Kamala Harris peaked the day after the U.S. presidential candidates' first debate on ABC. * On Sept. 11, articles featuring Trump collected 1.52 million engaged hours, while Harris was close behind with 1.45 million. * Engagement

TV Audience

How FASTs Stack Up for Ad Experience and More

In a world awash with endless entertainment options via streaming services, there’s something to be said about the traditional “lean-back” experience. That’s one of the reasons that FASTs (free ad-supported streaming TV) have steadily gained steam — viewers can take their hands off the proverbial wheel in terms of

TV Audience

30% of Sports Viewing Time Was Streamed in Q2

A Q2 analysis from Inscape reveals that live, linear content is increasingly being consumed via streaming, enabled by various smart TV apps that give access to what’s currently airing on broadcast and cable networks. Even sports and news — two of the only genres that still command large shares of

The Measure Newsletter

There's No Debate: Football Is Back

This week's newsletter is sponsored by: This Week On The Measure:  * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?

SPORTS

How Sports Betting TV Ads Stack Up Year-Over-Year

As sportsbooks settle into a more established rhythm as national TV advertisers, signs of norms start to crop up. Recent data from iSpot shows that while the two giants of the industry – FanDuel and DraftKings – remain TV ad reach giants, smaller sportsbooks have also grabbed more ad impressions share of

Truthset

Meet Truthset President Chip Russo

We teamed with OpenAP and CIMM at Cannes on this exclusive video featuring Truthset President Chip Russo.

CREATOR ECONOMY

Gaming Content's Steady Rise On YouTube

Gaming content keeps gaining steam on YouTube, as data from Tubular Labs' new H2 social trends report showcases. Despite its long-term popularity on the platform, it appears there's still plenty of room to run as YouTube's gaming content continues to see views growth year-over-year. * Viewership

TV Measurement

SNF Helps NBC Take No. 1 on TV Network Ranking

NBC captured a 10.62% viewership share across Sept. 2-8, per Inscape.

Politics

Streaming TV Preferred By Democrats, Republicans And Independents

Despite today's perceived political divisions, there are still things that unite much of the United States... including TV platform preference. Recent LG Ad Solutions research included in TVREV's Political Advertising on CTV report shows that no matter U.S. audiences' political stripe, streaming is still

CREATOR ECONOMY

Which TikTok Video Categories Are Seeing Major Audience Growth?

Certain TikTok categories have been blowing up this year, as data from Tubular Labs' recent H2 trends report reveals. Understanding categories experiencing significant growth can help both publishers and brands direct investments according to hop into trends that maximize reach. * Beauty, already one of TikTok's top categories,

CREATOR ECONOMY

Uploads For 30-60 Second YouTube Videos Up 39% YoY

Even though short-form video content has been all the rage in recent years, other video lengths have found areas of growth. And as social video competes with traditional TV for eyeballs, audiences are seeking more substantial (longer) content on various platforms like YouTube – as data from Tubular Labs' new

Streaming

TV Season Shrinkage Speeds Up For Networks

The following is a selection from Brandon Katz of Parrot Analytics. From 2020 to 2024, the average season for U.S. network shows has declined by 33.3%, according to data from Parrot Analytics. While last year's work stoppages do play a significant role (this year's

TV Audience

Data: Comedy Was King for Revry Viewers in Q2

Comedy content accounted for 38% of Revry’s total watch hours in Q2 2024

The Measure Newsletter

Summer Social Audience Spike For TV News

This week's newsletter is sponsored by: This Week On The Measure:  * Big News Month Fuels Double-Digit Audience Growth * CFB Watch-Time Win * Lemonade Spurs Significant Purchase Intent * Prime Video Is Consumers’ Go-To For Streaming Movies * Black CTV Users More Action-Oriented After Ads * This Week’s Free Report: State of

TV Audience

College Football Propels ABC to No. 1 on TV Network Ranking

ABC captured an 8.38% viewership share across August 26 through September 1, per Inscape.

TV ADVERTISING

Lemonade Giveback Spurs Positive Consumer Purchase Intent

Corporate philanthropy can entice consumers to buy products and services. One recent example? Lemonade's online-only "Join Now" ad, which focuses on the brand's giveback program. Creative assessment data from iSpot shows the spot generated the most positive purchase intent of any insurance ad appearing

TV ADVERTISING

CTV Users Starting Holiday Shopping Earlier Than Last Year

While holiday shopping ads seemingly arrive earlier each year, brands' advanced efforts are backed up by consumer behaviors. Data from LG Ad Solutions' new report, Season's Streamings, unpacks holiday trends among CTV users – and found that shopping is happening much earlier this year than last. * 60%

CREATOR ECONOMY

Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum

CreatorIQ examined the social metrics and Earned Media Value around celebrity-backed haircare brands.

CREATOR ECONOMY

Big News Month Fuels Double-Digit Audience Growth

Major items like the Donald Trump assassination attempt, Joe Biden not pursuing reelection and the Olympics powered double-digit audience growth for the likes of ABC News, Fox News, NBC News, CNN and MSNBC.

TV Audience

Data: Consumers’ Preferred Content Across Streaming Platforms

A survey from MX8 Labs reveals that Prime Video ranks highest for movies, while Netflix and Hulu are neck-and-neck for original series.

The Measure Newsletter

SEC, Big Ten Set To Dominate CFB Viewing Share

This week's newsletter is sponsored by: This Week On The Measure:  * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From