Overstock Wants You To Get Comfy
A new campaign from online retailer Overstock channels Partridge Family vibes with a playful take on the iconic song (“Come On, Get Happy”) — but instead, the lyrics are all about getting comfy, with joyful people flinging themselves onto couches and beds.
![](https://www.themeasure.net/content/images/2022/11/ace-metrix-ad-spotlight-overstock.png)
A few additional insights via iSpot’s Ace Metrix :
- The :30s version drove stronger purchase intent (54%, +5 above the online stores norm) than the shorter creative, particularly among the key demographic target of 36+.
- The upbeat music and colorful, energetic visual vibe were particularly attention-grabbing.
- The spot also scored high for overall likeability and relevance among surveyed viewers.