Overstock Wants You To Get Comfy

A new campaign from online retailer Overstock channels Partridge Family vibes with a playful take on the iconic song (“Come On, Get Happy”) — but instead, the lyrics are all about getting comfy, with joyful people flinging themselves onto couches and beds.

A few additional insights via iSpot’s Ace Metrix :

• The :30s version drove stronger purchase intent (54%, +5 above the online stores norm) than the shorter creative, particularly among the key demographic target of 36+.
• The upbeat music and colorful, energetic visual vibe were particularly attention-grabbing.
• The spot also scored high for overall likeability and relevance among surveyed viewers.