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CREATOR ECONOMY

Olympics Fuels Another Surge in Peacock’s Earned Media Value

Eleanor Semeraro

• 1 min read
Olympics Fuels Another Surge in Peacock’s Earned Media Value

Olympics action on social media helped Peacock jump up the ranking of video streaming services, increasing its Earned Media Value (EMV) by 55% from June to July. In total, the NBCU-owned platform racked up $53.1 million in EMV across the month. A few more insights from CreatorIQ revealing just how powerful the 2024 Games were for Peacock:

  • Posts mentioning “Olympics” generated 44% of Peacock’s total EMV for July. 
  • Team USA was Peacock’s No. 1 earner, generating $6.8 million in EMV from 276 posts. 
  • Overall, Peacock saw 52.8 million engagements and 989.4 million impressions in July, representing respective 84% and 54% month-over-month increases.