Olympic-Sized Growth On Social

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This Week On The Measure: 

• Peacock’s Olympic EMV Ascension 
• Olympics Win TV Audience Gold For NBC
• Kamala Harris Gets TikTok Engagement Bump
• Taco Bell Wraps Up QSR Streaming Crown
• Linear TV Misses Majority Of Streaming-Centric Audience
• My Friend, The Brain
• This Week’s Free Report From CreatorIQ & TikTok: The Power of Authenticity

Peacock’s Olympic EMV Ascension 

An analysis of the streaming video landscape from CreatorIQ in June shows how Peacock was the only service that saw month-over-month growth in social media Earned Media Value (EMV), largely thanks to social momentum around the 2024 Paris Olympics. [READ MORE]

Olympics Win TV Audience Gold For NBC 

Data from Inscape shows that the Olympics accounted for over 25% of linear TV minutes watched from July 29-Aug. 4, as the Paris Games continue winning with audiences. [READ MORE]

Kamala Harris Gets TikTok Engagement Bump

Vice President Kamala Harris has surged on TikTok since becoming the presumptive Democratic nominee for president. Tubular Labs data shows her 27 million engagements in the ensuing week were more than the rest of the year’s total. [READ MORE]

Taco Bell Wraps Up QSR Streaming Crown

While Burger King sits atop the QSR pile by share of national linear TV ad impressions, Taco Bell stands tallest by streaming ad impressions SOV, as first-half data from iSpot reveals. [READ MORE]

Linear TV Misses Majority Of Streaming-Centric Audience

New data from Samsung Ads shows linear TV misses over 80% of streaming-centric audiences. That number translates to 52% of all TV households — a staggering number for ad buyers and sellers alike. [READ MORE]

Qonsent's Jesse Redniss On Permission Marketing And The Future

For the latest episode of Big Data Brains, Media Cartographer Evan Shapiro sat down with Jesse Redniss, CEO and co-founder of Qonsent (soon to be Precise.ai), to talk about the importance of permission marketing and what Redniss envisions for the future. [READ MORE]

This Week’s Free Report From CreatorIQ and TikTok

The Power of Authenticity: 100 Brands Winning Big With TikTok Creators