Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV

Casual dining brands rely on TV advertising to attract customers, build brand loyalty and drive foot traffic — but just like many other industries, audiences’ ongoing migration to streaming has forced brands to pivot strategies and figure out where to focus to ensure they’re connecting with targeted consumers. 

iSpot competitive data shows how some of the top casual dining brands compare so far this year when it comes to impressions share of voice on linear TV vs. streaming. Olive Garden and Applebee’s are the winners by far, and they are neck and neck for reach on both streaming and linear. 

• Olive Garden snags first place for streaming ad SOV by just a hair, 22.89% compared to Applebee’s 22.42%. These were also the first- and second-place brands by linear ad SOV, albeit with a slightly bigger difference (18.29% vs. 16.24%). 
• Two brands placing a larger emphasis on linear than streaming include Denny’s (10.27% linear ad SOV, vs. 4.77% on streaming) and Golden Corral (9.05% vs. 4.58% streaming SOV). 
• Buffalo Wild Wings and Red Lobster are two of the brands that have the most evenly matched TV ad SOV between linear and streaming, with Red Lobster seeing slightly more reach from linear, while streaming just barely leads for Buffalo Wild Wings. 

Want more insights? Connect with an analyst at The Measure today to learn more about iSpot's streaming competitive data.