Nostalgia Draws In Viewers Across Social Platforms
While McDonald’s didn’t orchestrate the “Grimace shake” trend that racked up over 1.2B views in a single month, they certainly benefited from consumers eager to try the purple berry milkshake.
Tubular Labs shared its take on the most influential stories that rocked social media in their latest research, 2023 Social Video #Rewind, and nostalgia played a big role. Whether it’s the toys they played with as children, discontinued snack foods or canceled TV shows, reminiscing over old favorites was big for consumers in 2023.
Key insights include:
- “Makeba” by Jain was originally shared in 2016, but became one of the top charted songs in 2023 thanks to social video. Videos that used the song amounted to 32.6 billion views in the first half of 2023.
- While McDonald’s didn’t orchestrate the “Grimace shake” trend that racked up over 1.2B views in a single month, they certainly benefited from consumers eager to try the purple berry milkshake.
- Friendship bracelets had a major comeback after gaining popularity from Taylor Swift’s concerts. Tubular’s data indicates Swift’s social video fans were 71% more likely to shop for bead kids on Amazon.
Read more about how the biggest trends in 2023 played out across social video platforms, and the impact they’ll have in 2024, in Tubular’s 2023 Social Video #Rewind analysis here.
