Women's Soccer Scores With Big Name Sponsorships
This Week On The Measure:
- Top Brands Score With NWSL Sponsorship
- Shorts Leap For Dance Videos
- 55% Of Millennials Shop Online 2-3 Times Per Week
- Streamers Still Leaning On Older Audiences For Revenue
- iSpot Disrupt in NYC March 19, RSVP below
Top Brands Score With NWSL Sponsorship
A recent MarketCast study found sponsor breakthrough for the National Women’s Soccer League (NWSL) was up nearly 10% YoY on average. Of the top seven advertisers, four were repeat partners vs. 2023 — and led by Nike, all four saw awareness growth. [READ MORE]
Shorts Leap For Dance Videos
Dance video views declined by 31.4% on YouTube from 2022-24 according to Tubular Labs data shared with Digiday. Meanwhile, Shorts have also taken over the genre, leaping from 47% of dance views in 2022 to 86% in 2024. [READ MORE]
55% Of Millennials Shop Online 2-3 Times Per Week
Wunderkind’s recent 2025 Consumer Insights Report reveals that Millennials are more active digital shoppers than their more senior peers, with 55% of them shopping online 2-3 times per week. [READ MORE]
Streamers Still Leaning On Older Audiences For Revenue
Nearly every major U.S. streaming services lean pretty heavily on millennial or older audiences for revenues. According to Parrot Analytics, Disney+ is the lone top streamer not to derive at least 50% of revenues from those generations. [READ MORE]
What do Lego, Paramount, Ocean Media, LG Ads, NBCU, Warner, Wayfair have in common?.... They will all be speaking about how to use measurement to generate revenue and deliver better customer experiences at iSpot’s 10th annual TV Disrupt event March 19th in NYC. Request an invite here.
