NHL Skates Into Second For TV Watch-Time
Inscape data for May 1-7 reveals that viewers were favoring sports programming.
Viewership data from Inscape reveals that the first week of May was a big one for sports, with various leagues and related programming snagging seven of the top 25 spots on the show ranking. NBA playoff action continues to be a slam dunk, with games accounting for 5.07% of all minutes watched during the week, an increase from the previous week’s 4.50%.
Some additional insights about the recent top programs and networks on TV:
- NHL moves into second place with 1.17% of watch-time, while MLB steals fourth, up from No. 13 previously, with 0.88% viewership share.
- The 149th Kentucky Derby raced into sixth place with 0.81% of minutes watched, while USFL games captured 0.41% of watch-time, putting it in the ranking for the first time this season.
- Notably, the network ranking did not see drastic change: 13 networks retained their positions week-over-week — although that doesn’t mean the watch-time remained the same. ABC, which held steady in first place, accounted for 7.45% of all minutes watched, a slight decrease from the previous week’s 7.49%.
- NBC moves into second place with 7.12% viewership share, an increase from 6.08% last week. News programming including coverage of King Charles III’s coronation, the Kentucky Derby and USFL games contributed to its watch-time.
Get more insights and see the full rankings at TVREV.com.
