NFL Scores Touchdown for Prime Video’s Earned Media Value

Prime Video was the only streaming service that saw a month-over-month increase in Earned Media Value (EMV) for December, according to a recent analysis from CreatorIQ. Its $30.8 million EMV represented a 2% increase from November. 

• Prime Video had a more notable 17% growth in community month-over-month, up to nearly 1,500 creators.
• Five of its top six EMV-driving hashtags were related to Amazon’s NFL content, including the No. 1 hashtag #NFLPlus which saw $6.9 million EMV. 
• In total, NFL accounts powered $7 million EMV for Prime Video in December — a far cry above the No. 2 EMV-driver, children’s learning organization Super Simple Official ($856K EMV). 

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